There are many solutions and offerings to host your website. You can go directly to a company like GoDaddy or Bluehost, or you can have an expert manage your website for you.
Let’s walk through some important features that your website host needs in order to keep your site online and free of hacks.
This isn’t rocket science. Having your website up and functioning should be A#1 priority for your business and a requirement from whoever you choose to host your website. As your 24/7 storefront, business card, and pamphlet, your website works at any time for any person. Having a 99%+ uptime should be a requirement from whomever you partner with.
Choosing the right hosting partner is like picking the right insurance (but better). You see, life happens and you’ll eventually need to use a premium services to handle a security, but getting signed up on a website care plan can help prevent those massive fees to help clean up a hacked website.
Additionally, proactive firewalls and monitoring allow companies like us to get a jump on any major security breaches. This allows for swift analysis and clean up, putting your website back in action and free from unwanted spam links.
In Jan 2018, Google announced that any website that does not have an SSL certificate will show “Not Secure” next to the domain. This an extremely important item to have installed on your website as you could be losing valuable traffic as well as trust from your visitors.
As a business, you want your customers to trust you and know that by accessing your website and entering in information they won’t receive spam or other unwanted viruses.
What good is a website if it takes 20 seconds to load? Not very. The rise of iPhones and instant content enables the short attention spans that all of us have. If I’m looking at a website and it takes forever to load, I’ll move on to something else.
It is critical to your business to deliver your content and information rapidly so potential clients and customers can get exactly what they need.
One premium add-on to increase speed is called a Content Delivery Network or CDN. CDNs essentially take a snapshot of your website and deliver a static version of it. Larger photos, files, and assets are loaded much quicker, improving user interaction as well as increasing favor in Google’s algorithms.
A backup of your site is basically taking all of your files, content, and database and storing it in case something happens down the line (see security above).
The ability to quickly get a clean copy of your website up within seconds dramatically reduces downtime and give you the ability to defend incoming threats.
Daily backups should be a requirement for any company you work with.
If you’re using a dynamic CMS such as WordPress, staging areas are HUGE. Since changes to the WP framework happen quite often, the need to update is weekly, if not daily.
A staging area basically copies the main site you have into a development state, allowing you to safely perform updates and test prior to pushing the changes live.
This allows you to troubleshoot any issues before they go live on the site, avoiding any potential formatting or other type of disaster.
As a strong business, having reliable and secure hosting should be high priority. Here at Ashford Creative, we offer excellent plans to give you peace of mind.
In addition, we also include small tasks and changes in our plans, allowing you to focus on other aspects of your business.
No matter what avenue you choose, use this post as a checklist for your hosting provider.
If you’re interested in learning more about our services, book a strategy call here.